A robust PPC landing page is an essential ingredient in your marketing strategy stew. They should inspire your target audience to take action, whether it’s visiting your website for the first time, or purchasing one of your products or services....

Establishing a relationship with a digital marketing agency should be approached similarly to the way you manage your personal relations — to find the ‘right one’ you’ve got to date around a bit, figure out what you like, as well as what you need to...

Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and...

Help your company increase website traffic this New Year by considering the following three SEO predictions for 2017. Many take the “safe route” when discussing SEO predictions for the next year, such as “Mobile will take precedence.” Rather than...

A new Search Engine Marketing study shows that content is gaining ground as a ranking factor on Google, while backlinks are relegated to the back seat. The study, just released by Searchmetrics, measured the top 20 search results for 10,000 of the...

For small businesses, local advertising is the key to success. You need to engage the customers in your own backyard in order to land the sales you need to be successful, but traditional SEO techniques tend to take a more global approach. So, how do...

While you may have heard of Google+, odds are you don't know much about it. However, when it comes to social media, Google+ is rapidly becoming a force to be reckoned with, at least in the late teens, early twenties crowd. This means that if you are...

Google AdWords has long been touted as one of the most cost effective ways to get the word out about your business. The idea is that your company is advertised to people who are looking for specific keywords in little boxes on any website that...

Getting your business noticed is the number one goal for just about any company out there. After all, if you aren't being noticed, you aren't reaching new customers and you aren't growing your bottom line. That equals stagnant and eventually equals...

In years past, website owners have engaged in global SEO or search engine optimization practices in order to boost visibility on the Internet and drive traffic to their websites. However, in today's world, local searches rule, which means that your...