When you launch an ad on AdWords, it can be tempting to search for your own ad to see how you are doing against competitors. However, it’s not a good idea to do this, and if you give in to the temptation, it can actually hurt your campaign in the...
At Softline Solutions, we are all about providing the industry’s best online marketing services for prices that won’t make your account manager weep. If you are unfamiliar with what we offer, take a moment to learn about what we will happily do for...
Ready to make this year your brand’s best ever? Of course you are. Launch your brand into the stratosphere with any or all of the following five outstanding ways to advertise online. You will enjoy high site traffic volume, as well as more...
As a business owner, there will probably come a time when hiring a digital marketing agency is an exciting and much-needed endeavor. So, is it time for you to hire a digital ad agency? Read on to learn some of the primary signs indicating you...
Google may be the search engine juggernaut, but Bing and Yahoo remain close competitors. If you are putting together a new advertising campaign, take a moment to learn about the pros and cons of advertising on Bing and Yahoo, and when it might be...
SEO is a marathon, not a sprint. And, while this is something to emphasize to your clients, it is important to avoid the common mistakes that befall so many agents and companies focusing on local SEO. Keep yourself sane and your clients happy by...
The marketing world is as fast-paced as ever thanks to continual technological changes and ever-expanding data access. Marketing teams are spending as much as one-third of their budgets on channels and features they had no idea about even a few...
Small businesses often have limited marketing budgets and may also have limited time to devote to their marketing efforts. If you are in this category and you have found that investing in pay-per-click or email marketing has been leading to...
Remarketing is marketing to the same prospects multiple times. It is extremely important because very few prospects will make a purchase the first time they visit your website or are exposed to your brand. Remarketing can be done through email,...
As you navigate the AdWords marketing space, you will naturally make mistakes and continually learn what works and what doesn’t. To skip some of the trial and error, and help yourself get ahead faster, here is a quick crash course in common AdWords...
