Conversion optimization is defined as a process used by those behind websites, landing pages, and forums to encourage customers into taking specific actions, such as referring a friend, registering for a weekly newsletter, or clicking that...
Frequently asked questions, which are commonly found on FAQ pages, are simple explanations for common user/customer questions organized in a list for easy scanning. We’ve all used a FAQ page at one time or another, but there’s more to these...
As a digital advertising agency, you’re handling small business clients’ most prized possessions: their businesses. Clients need to trust that you’ll take care of their brands — and it’s no secret that trust is lacking. So, how can you build trust...
E-commerce companies recognize the importance of crafting attractive, easy-to-use websites. These feature-heavy sites, however, tend to take longer to load. Not only must Google and other browsers download your site’s code, they also have to absorb...
Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and...
Help your website get the traffic it needs in 2017 via strong PPC management, and a few highly effective online marketing strategies. Think of your next online marketing campaign as a “unicorn,” or a campaign that is so magical it remains in the top...
A new Search Engine Marketing study shows that content is gaining ground as a ranking factor on Google, while backlinks are relegated to the back seat. The study, just released by Searchmetrics, measured the top 20 search results for 10,000 of the...
One of the hottest methods for drawing lots of traffic to your website is great content. Those who have been in the business of Internet marketing have long known the benefits of quality content when it comes to helping their clients find their way...
One of the best methods for creating back links, and attracting links from other websites, is the creation of viral content. Viral content can be described as content that is extremely unique, and create hype or attention from multiple websites...
