Conversion optimization is defined as a process used by those behind websites, landing pages, and forums to encourage customers into taking specific actions, such as referring a friend, registering for a weekly newsletter, or clicking that...

A/B testing in the marketing world is a way to measure the effectiveness of digital campaigns, such as two versions of the same landing or web page, banner ad, or email. It is a type of analytics that provides a slew of benefits designed to attract...

A winning mobile web design is part of any worthwhile advertising company’s strategy. Because let’s face facts, the mobile revolution is here to stay. Creating viable ad copy positioned for mobile is often the difference between successful landing...

If your marketing campaign doesn’t include analytics, anything you do to improve conversion rate is likely going to fail. An incredible 97% of marketers don’t spend the time or money required to analyze whether or not their efforts are producing a...

Improving paid search campaigns for eCommerce sites can be a daunting task. The initial setup and strategy may have been enough to get you started, but when conversions are low it’s time to get creative. What makes it even harder is the low...

Make the most of this Mother’s Day by not only sending flowers to your mom, but adjusting your upcoming ad campaign to enjoy a fantastic return on your investment. Keep the following tips in mind as you put the final tweaks on your Mother’s Day...

Frequently asked questions, which are commonly found on FAQ pages, are simple explanations for common user/customer questions organized in a list for easy scanning. We’ve all used a FAQ page at one time or another, but there’s more to these...

As a digital advertising agency, you’re handling small business clients’ most prized possessions: their businesses. Clients need to trust that you’ll take care of their brands — and it’s no secret that trust is lacking. So, how can you build trust...

E-commerce companies recognize the importance of crafting attractive, easy-to-use websites. These feature-heavy sites, however, tend to take longer to load. Not only must Google and other browsers download your site’s code, they also have to absorb...

Softline Solutions is well versed in designing retail/ecommerce websites, and has created responsive sites for several retail businesses engaged in e-commerce marketing. We know what consumers are looking for when they visit a retail site, including...