A new Search Engine Marketing study shows that content is gaining ground as a ranking factor on Google, while backlinks are relegated to the back seat. The study, just released by Searchmetrics, measured the top 20 search results for 10,000 of the...

Search engine optimization is the art of making your website seem "more important" than the thousands of others that exist on the Internet today. The goal is to have your website listed higher up in the search engine results pages (SERP) than other...

When it comes to getting sales, business owners and marketing professionals alike will tell you that there is no more important aspect than getting your business noticed locally. In the past, this meant that you needed to take out expensive...