Get more out of your Facebook ad campaigns starting now! Why let ads hang while you speculate whether or not they are working for you? Facebook remains one of the most popular social media platforms, and one you can use to your full advantage to get...

If your marketing campaign doesn’t include analytics, anything you do to improve conversion rate is likely going to fail. An incredible 97% of marketers don’t spend the time or money required to analyze whether or not their efforts are producing a...

As a digital advertising agency, you’re handling small business clients’ most prized possessions: their businesses. Clients need to trust that you’ll take care of their brands — and it’s no secret that trust is lacking. So, how can you build trust...

It’s no secret that a large percentage of the world’s population is active on social media. On Facebook alone there are 1.5 billion users, actively engaging with each other and with brands. The original intent of social media was to create an online...

For small businesses, local advertising is the key to success. You need to engage the customers in your own backyard in order to land the sales you need to be successful, but traditional SEO techniques tend to take a more global approach. So, how do...

While you may have heard of Google+, odds are you don't know much about it. However, when it comes to social media, Google+ is rapidly becoming a force to be reckoned with, at least in the late teens, early twenties crowd. This means that if you are...

If you post something on Facebook and nobody reads it, does it actually exist? It's an age old question that many business owners ask as they toil away at their social media advertising campaigns. Just having a Facebook, Twitter or LinkedIn account...

At this point, if you're not playing in the social media arena to promote your business locally, you are missing out on a huge opportunity to get a whole sector of the population coming in your door or visiting your site. Social media is here to...

You know that having a quality social media presence as a small business is important and while many websites tell you the ins and outs of how to have a better social media presence, few go into the details as to why it's important.

There are some conflicting signals coming from search engines like Google and Bing regarding the place that social media has in their search results. Everything from "yes, it plays a part" to "no, it doesn't have a role" has been heard over the last...