Many website owners have heard about it, but few actually understand what it means to be a Google AdWords partner. In addition to a variety of benefits a Google partner offers, certainly their ability to run analytics on marketing campaigns...

Pay per click advertising is one of the best ways to get your site noticed so you can enjoy the near-instantaneous search engine results you crave. Whether your company is small in nature, a start-up, or has been in business for years, here's why...

As a digital advertising agency, you’re handling small business clients’ most prized possessions: their businesses. Clients need to trust that you’ll take care of their brands — and it’s no secret that trust is lacking. So, how can you build trust...

Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and...

If you were to ask 15 different people what public relations (PR) is, you would most likely get 15 very different answers. Many businesses do not even stop to consider making PR a part of their online marketing plan because they associate it with...

As you get ready to work on your blog, before jumping with both feet, take some time to plan ahead. Be sure to think of your blog as a part of your marketing plan. Every effective marketing effort requires some detailed planning before the official...