When it comes to getting sales, business owners and marketing professionals alike will tell you that there is no more important aspect than getting your business noticed locally. In the past, this meant that you needed to take out expensive...

Every sales individual knows that the key to closing sales is finding qualified leads. In the past, the key to landing more sales was to simply let more people know about the products you were selling. The more individuals you could contact about...

When considering if social media plays a role with Search Engine Optimization, or SEO, you need to think about how your brand is appearing on the various social media channels like Facebook, Twitter, YouTube, Google+ and so on. It used to be that...

There are some conflicting signals coming from search engines like Google and Bing regarding the place that social media has in their search results. Everything from "yes, it plays a part" to "no, it doesn't have a role" has been heard over the last...

If you've been looking at Search Engine Optimization, or SEO, and wondering what else you can do to generate more traffic for your website, you might want to think about trying Pay Per Click advertising. There are good points and bad points for Pay...

Search Engine Optimization, or SEO, has many varied layers to it. Many people might think that it is limited to content and keywords - that those elements are all that are involved in getting to the top of the rankings for search engine results....

At the end of the day, the various moving parts of Search Engine Optimization can be a little difficult to wrap your brain around - especially if your thing is selling homemade soaps, not figuring out websites. Unfortunately (or fortunately, as the...

You've been researching Search Engine Optimization, or SEO, and you feel like you have a pretty good handle on what it is, and that is the first step. So what are some of the factors that feed into the ranking of your particular listing in search...

These days with technological advances going so far and so fast, it is getting harder and harder to pull the wool over someone's eyes - at least in any physical, storefront sort of way. If you give bad service or provide crappy products, someone is...

Not sure yet about putting SEO - local or otherwise - to work for your business? Heard about it but don't really know what it is or what it does? Hopefully in the next few paragraphs, you'll have a better idea of what Search Engine Optimization is...