Coming up with new and fantastic ideas for website promotion may seem like a daunting task, but it doesn’t have to be. With a little research and some creativity, you can promote your new or existing website in exciting ways with the following...

Wordstream is a popular keyword management tool promising to go beyond standard keyword research. It is designed to provide you with several thousand keywords in a way that is easy to understand and take advantage of. So what are the pros and cons...

Disruptive advertising is a type of business model that has taken on a life of its own. It provides a way to stand out from your competition by providing consumers with the unexpected instead of the usual cookie-cutter ads. “Disruptive” companies...

Conversion optimization is defined as a process used by those behind websites, landing pages, and forums to encourage customers into taking specific actions, such as referring a friend, registering for a weekly newsletter, or clicking that...

Three of Softline Solutions’ clients have advertisements dominating the front page of BBC News right now. Closets By Design, Micoley.com Powered By Realty Hive, and NetPro Patches all have advertisements on the popular news channel, thanks to the...

As a small business, you might have been hesitant to go the pay-per-click route because of the cost. However, PPC remains one of the most effective ways to get your business, whatever its size or scope, in front of your target audience. If you are...

Get more out of your Facebook ad campaigns starting now! Why let ads hang while you speculate whether or not they are working for you? Facebook remains one of the most popular social media platforms, and one you can use to your full advantage to get...

A/B testing in the marketing world is a way to measure the effectiveness of digital campaigns, such as two versions of the same landing or web page, banner ad, or email. It is a type of analytics that provides a slew of benefits designed to attract...

A winning mobile web design is part of any worthwhile advertising company’s strategy. Because let’s face facts, the mobile revolution is here to stay. Creating viable ad copy positioned for mobile is often the difference between successful landing...

PPC management companies are enjoying more success than ever thanks to the effectiveness of per-per-click advertising. Their top strategies for 2017 center around machine learning and conversion tracking, among other tactics that provide clients...