As a digital advertising agency, you’re handling small business clients’ most prized possessions: their businesses. Clients need to trust that you’ll take care of their brands — and it’s no secret that trust is lacking. So, how can you build trust...

It’s no secret that a large percentage of the world’s population is active on social media. On Facebook alone there are 1.5 billion users, actively engaging with each other and with brands. The original intent of social media was to create an online...

E-commerce companies recognize the importance of crafting attractive, easy-to-use websites. These feature-heavy sites, however, tend to take longer to load. Not only must Google and other browsers download your site’s code, they also have to absorb...

Softline Solutions is well versed in designing retail/ecommerce websites, and has created responsive sites for several retail businesses engaged in e-commerce marketing. We know what consumers are looking for when they visit a retail site, including...

A robust PPC landing page is an essential ingredient in your marketing strategy stew. They should inspire your target audience to take action, whether it’s visiting your website for the first time, or purchasing one of your products or services....

Most unfamiliar tasks are made easier with instructions. We’ve found that PPC campaign management is no exception. However, the key to success is more like a recipe than a bunch of bullet points.

Establishing a relationship with a digital marketing agency should be approached similarly to the way you manage your personal relations — to find the ‘right one’ you’ve got to date around a bit, figure out what you like, as well as what you need to...

Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and...

Help your website get the traffic it needs in 2017 via strong PPC management, and a few highly effective online marketing strategies. Think of your next online marketing campaign as a “unicorn,” or a campaign that is so magical it remains in the top...

Help your company increase website traffic this New Year by considering the following three SEO predictions for 2017. Many take the “safe route” when discussing SEO predictions for the next year, such as “Mobile will take precedence.” Rather than...