E-commerce companies recognize the importance of crafting attractive, easy-to-use websites. These feature-heavy sites, however, tend to take longer to load. Not only must Google and other browsers download your site’s code, they also have to absorb...

It’s no secret that Black Friday is a huge opportunity for retailers everywhere, but that doesn’t mean meticulous data analysis isn’t necessary to ensure the desired results. Take a moment to learn three ways the famous (or infamous) shopping day...

LinkedIn advertising brought in $181 million in revenue in the second quarter of 2016. That might sound impressive, but when you compare it to the advertising revenues of Google and Facebook in the same quarter—$19 billion and $6 billion,...

Fox News's Claudia Cowan has a great right up on scammers targeting restaurants and threatening to leave bad reviews if they arent compensated in some way. This is not just an issue with restaurants but truly an issue all over the internet for all...

Softline Solutions launched a risky project today. Effectively posting a single negative post across multiple complaint sites and waiting for them to propagate. The keywords we targeted were ambitious:

70% of online consumers have said they use the Internet to research everyday grocery products. (Prospectiv, January 2008)

41% of Europeans claim to have changed their mind about what brand to buy as a result of researching choices online, according...

CNN has an interesting article written by Rachel Zupek from Careerbuilder.com talking about Social Media and its effects on getting a job in todays search centric society.

So can social media really hurt your prospects of landing a job? I think it...

I recently signed on as the Sales Director for a start-up SEO Firm. My expertise is reputation management and I wanted to share my experiences about building our services from the ground up. Amazingly even in L.A. word of mouth marketing has worked...

I recently attended a dinner and encountered a situation in which I realized just how important reputation management for teenagers and young adults might be. The hosts of the party are long time family friends and both are local politicians. The...

Your company has experienced incredible growth over the last decade due to the incredible increase in connectivity and information sharing abilities of the internet. Your online sales have increased, your overall growth has increased, but at the...