In the mobile-first world, responsive websites and mobile-friendly landing pages aren’t the only things marketing people should focus on. Increased Adwords management was a popular way to boost gains on most PPC endeavors last year, but what about...

A new Search Engine Marketing study shows that content is gaining ground as a ranking factor on Google, while backlinks are relegated to the back seat. The study, just released by Searchmetrics, measured the top 20 search results for 10,000 of the...

As marketers prepared for Black Friday 2016, they wondered what would be the best approach to take for paid search marketing. Would PPC text ads be the correct choice to show the millions of shoppers who would be buying televisions, kitchen...

In most popular Sci-fi movies and TV shows, the computers of the future have a distinct characteristic: they have voices. In the future, it’s understood that computers will have the ability to speak back to users, if only to activate warp drive. But...

Content marketing and PPC may seem at odds: the former aids coveted organic search ranking, often with less insight regarding ROI, while the latter offers better guarantees on returns, and with less time spent developing content.

It’s no secret that Black Friday is a huge opportunity for retailers everywhere, but that doesn’t mean meticulous data analysis isn’t necessary to ensure the desired results. Take a moment to learn three ways the famous (or infamous) shopping day...

As you undoubtedly know, Donald Trump is the country’s President-elect following a grueling 18-month campaign. The Internet is ablaze with social commentary regarding the election of our 45th President, and it’s unclear whether the political...

Softline Solutions is the newest addition to the Google AdWords Premier Small & Medium-Sized (SMB) Business Partner Program. Our Los Angeles-based company joins an elite group of qualified companies, and all of our clients will subsequently reap the...

Getting your brand’s name “out there” and into the minds of both consumers and potential business partners alike is certainly a challenge, but the right advertising campaign helps you bypass many roadblocks on the startup highway. If you’re a...

Google’s AdWords is by far the most popular engine driving pay-per-click advertising. For the laymen, PPC advertising can be downright scary; it’s easy to gobble up a marketing budget with poor PPC practices, or with an agency that doesn’t offer...