It’s no secret that a large percentage of the world’s population is active on social media. On Facebook alone there are 1.5 billion users, actively engaging with each other and with brands. The original intent of social media was to create an online...

If you post something on Facebook and nobody reads it, does it actually exist? It's an age old question that many business owners ask as they toil away at their social media advertising campaigns. Just having a Facebook, Twitter or LinkedIn account...

As a small business owner, your operating budget is limited. And your marketing budget is even more strained. So, how do you decide where your marketing dollars should be spent? Odds are, you have spent plenty of money on advertising campaigns that...

Social media most people know that you can use it to keep tabs of your friends and family while sharing the things that are going on in your life. Others even know that you can use it to promote your business. But very few understand exactly how ...

If you post something on Facebook and nobody reads it, does it actually exist? It's an age old question that many business owners ask as they toil away at their social media advertising campaigns. Just having a Facebook, Twitter or LinkedIn account...

When it comes to social media advertising, many dentists struggle with how to do it correctly. They choose to use it as a bulletin board rather than an interactive experience between themselves and their audiences. This approach to social media is...

As a small business owner, you surely know by now that social media must be included in any good business plan these days. But what, really, is social media and what does it mean for your business? The simple answer is that social media is a...