What Is Programmatic Ad Buying & Its Benefits?

Programmatic ad buying refers to the “algorithmic purchase and sale of ad space in real time.” Software automates the buying process and subsequently the placement and optimization of assorted media through a bidding system. If you are in the...

October 13, 2017

5 AdWords Management Tips

 

October 09, 2017

5 Ideas to Promote Website Content Through Social Media

Promote website content easily and effectively by taking full advantage of everything social media has to offer. Your Facebook, Twitter, Instagram, and other social media platforms provide the opportunity to reach hundreds, thousands, or tens of...

September 29, 2017

Interviewing Advertising Agencies? 5 Elements To Look For

Plenty of advertising agencies promise the galaxy to potential clients, making it important to remember that not all agencies are worth the time and effort. Help yourself find the ad agency of your business dreams by knowing what to look for, and...

September 27, 2017

How To Advertise On Facebook Successfully: 5 Tips

Since the social media juggernaut has shown no signs of leaving the marketing pantheon, learning how to successfully advertise on Facebook is one of the best things you can do to increase brand awareness and drive conversions. If you are new to...

September 15, 2017

The Wordstream Keyword Management Tool: A Few Pros And Cons

Wordstream is a popular keyword management tool promising to go beyond standard keyword research. It is designed to provide you with several thousand keywords in a way that is easy to understand and take advantage of. So what are the pros and...

September 11, 2017

Disruptive Advertising: 3 Outstanding Benefits

Disruptive advertising is a type of business model that has taken on a life of its own. It provides a way to stand out from your competition by providing consumers with the unexpected instead of the usual cookie-cutter ads. “Disruptive” companies...

September 04, 2017

5 Conversion Optimization Tips You Need To Know

Conversion optimization is defined as a process used by those behind websites, landing pages, and forums to encourage customers into taking specific actions, such as referring a friend, registering for a weekly newsletter, or clicking that...

August 18, 2017

Softline Solutions’ Exceptional Remarketing Services Are Really Paying Off

Three of Softline Solutions’ clients have advertisements dominating the front page of BBC News right now. Closets By Design, Micoley.com Powered By Realty Hive, and NetPro Patches all have advertisements on the popular news channel, thanks to the...

August 17, 2017

Attention PPC Manager: 5 Helpful Tips for Small Business PPC

As a small business, you might have been hesitant to go the pay-per-click route because of the cost. However, PPC remains one of the most effective ways to get your business, whatever its size or scope, in front of your target audience. If you...

August 13, 2017