Make the most of this Mother’s Day by not only sending flowers to your mom, but adjusting your upcoming ad campaign to enjoy a fantastic return on your investment. Keep the following tips in mind as you put the final tweaks on your Mother’s Day...

Programmatic advertising refers to the real time, algorithmic purchase and sale of advertising space. Software automates the purchase of media inventory, which is then optimized and placed using a bidding system. Before this innovative ad space...

When evaluating a PPC (Pay Per Click) campaign, the progress is judged by a variety of KPIs like CPA (Cost Per Acquisition) or ROAS (Return on Ad Spend). Setting these performance standards may sound like a simple best practice, but achieving those...

Frequently asked questions, which are commonly found on FAQ pages, are simple explanations for common user/customer questions organized in a list for easy scanning. We’ve all used a FAQ page at one time or another, but there’s more to these...

As a digital advertising agency, you’re handling small business clients’ most prized possessions: their businesses. Clients need to trust that you’ll take care of their brands — and it’s no secret that trust is lacking. So, how can you build trust...

It’s no secret that a large percentage of the world’s population is active on social media. On Facebook alone there are 1.5 billion users, actively engaging with each other and with brands. The original intent of social media was to create an online...

E-commerce companies recognize the importance of crafting attractive, easy-to-use websites. These feature-heavy sites, however, tend to take longer to load. Not only must Google and other browsers download your site’s code, they also have to absorb...

Softline Solutions is well versed in designing retail/ecommerce websites, and has created responsive sites for several retail businesses engaged in e-commerce marketing. We know what consumers are looking for when they visit a retail site, including...

A robust PPC landing page is an essential ingredient in your marketing strategy stew. They should inspire your target audience to take action, whether it’s visiting your website for the first time, or purchasing one of your products or services....

Most unfamiliar tasks are made easier with instructions. We’ve found that PPC campaign management is no exception. However, the key to success is more like a recipe than a bunch of bullet points.