Many website owners have heard about it, but few actually understand what it means to be a Google AdWords partner. In addition to a variety of benefits a Google partner offers, certainly their ability to run analytics on marketing campaigns...

If your marketing campaign doesn’t include analytics, anything you do to improve conversion rate is likely going to fail. An incredible 97% of marketers don’t spend the time or money required to analyze whether or not their efforts are producing a...

Planning your back-to-school ad campaign now might seem strange since school just got out; however, searches for school supplies and related products begin in July. It is therefore a super-great idea to manage adwords accordingly and determine how...

Pay per click advertising is one of the best ways to get your site noticed so you can enjoy the near-instantaneous search engine results you crave. Whether your company is small in nature, a start-up, or has been in business for years, here's why...

Google AdWords is a tool that all digital marketers are familiar with. Whether managed in-house or by PPC companies, any sophisticated digital marketing strategy incorporates an AdWords campaign. Although it can take some continuing education,...

Just because your business is on the smaller side does not mean you cannot reap the benefits a of a pay-per-click (PPC) campaign. Use the following tips advertising agencies tout as ideal for small businesses looking to increase their presence on...

Pay-per-click (PPC) marketing is one of the best ways to get your website and brand into the collective conscience. It offers much faster results than search engine optimization (SEO), which makes the money you spend on PPC worth it assuming you...

Landing pages are a pivotal part of any AdWords campaign, as your AdWords consultants will tell you. Ensure your cost per click (CPC) stays low by learning how to optimize these pages correctly. Landing page quality and relevancy have a direct...

Improving paid search campaigns for eCommerce sites can be a daunting task. The initial setup and strategy may have been enough to get you started, but when conversions are low it’s time to get creative. What makes it even harder is the low...

Creating AdWords headlines is generally not the most exciting aspect of marketing. Despite the fact that you only have to use a few words, figuring out which words to use can take hours. Rather than spending precious time toiling over AdWords...