As a small business owner, you surely know by now that social media must be included in any good business plan these days. But what, really, is social media and what does it mean for your business? The simple answer is that social media is a...

When it comes to generating excellent leads for your business, you have to take advantage of social media. Generating leads simply doesn't work in the old school way any more. The days of printing circulars or advertising in the Yellow Pages are...

Marketing for local businesses online is keep customers coming through the door. Every business has a different market, a different location and a different customer base. Your local business must tap into all three of these areas if you want to be...

In today's fast paced business world, standing out from the throng is necessary in order to succeed. The number one way to do this is through digital marketing and establishing an online presence. Softline Solutions is Southern California's premier...

Chances are that unless you've been in a cave for the last seven years, you are aware of social media is becoming an important outreach tool for most small business these days. You may not yet realize how to do it right, though. If you're going...

When it comes to running a successful small business, being savvy in online marketing is an absolute must. Whether you're a brand new small business or simply looking to broaden your client base in the area, local search marketing should be a...

Facebook, that social media phenomenon turns 10 years old in February 2014. It has over 125,000,000,000 members (ONE AND A QUARTER BILLION). That on its own is an incredible number of people, about the population of China and more than the...

Unless you have been living in a cave, you have no doubt heard of social media and how it is being used by some businesses as a marketing tool. While it may seem as if getting into social media marketing is a good idea for many businesses, most...

Writing high quality, engaging blog posts for your website is a great way to build your brand, improve your search engine rankings, and get recognized. However, we encounter small businesses on a regular basis that are under utilizing their blog and...

Social networking websites have a lot of potential. Even as an SEO company, social media marketing still takes the forefront in a lot of our online marketing campaigns. When you are using social networking websites, it's important to follow some...