When it comes to online marketing, it can seem like there are dozens of directions that you could take your website. There are all of these fancy words like SEO, PPC and SMM that are just thrown about casually by marketing companies. If you're not...
Having a blog as a business is incredibly important. Business blogs help you build up a search engine presence and they also provide a means for you to build your brand online. Without a blog, there will be no way for your business to expand on the...
In the SEO world, there is a rise of visuals grabbing hold of Internet marketers. Today, websites like Pinterest and YouTube are becoming more popular than ever. As a business, have you ever considered these websites for your marketing campaigns? As...
Some of the biggest company/brand accounts on Google+ have now — finally, some might say — been removed.
The Google Plus pages for Mashable, Ford and Sesame Streetare all gone. Our own Search Engine Land page has also been removed. Mashable was, ...
Picture yourself surfing in the Pacific Ocean. Your first step was to get into the water with your surfboard and paddle or kick your way far enough that you could catch a gnarly wave. But what if you could just start surfing without all that...
Most people are familiar with Twitter. For those who are not, Twitter is a social networking site that allows users to login and write brief, 160 character statements about anything they want. This form of Social Media has become incredibly viral...
If you were to ask 15 different people what public relations (PR) is, you would most likely get 15 very different answers. Many businesses do not even stop to consider making PR a part of their online marketing plan because they associate it with...
As you get ready to work on your blog, before jumping with both feet, take some time to plan ahead. Be sure to think of your blog as a part of your marketing plan. Every effective marketing effort requires some detailed planning before the official...
The greatest frustration for most people is figuring out what to write about. Obviously it is easy to write up a blog if you are familiar with the topic and especially if you are passionate about it. The challenge with business blogging is that...
