Most unfamiliar tasks are made easier with instructions. We’ve found that PPC campaign management is no exception. However, the key to success is more like a recipe than a bunch of bullet points.

Establishing a relationship with a digital marketing agency should be approached similarly to the way you manage your personal relations — to find the ‘right one’ you’ve got to date around a bit, figure out what you like, as well as what you need to...

Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and...

Help your website get the traffic it needs in 2017 via strong PPC management, and a few highly effective online marketing strategies. Think of your next online marketing campaign as a “unicorn,” or a campaign that is so magical it remains in the top...

In the mobile-first world, responsive websites and mobile-friendly landing pages aren’t the only things marketing people should focus on. Increased Adwords management was a popular way to boost gains on most PPC endeavors last year, but what about...

A new Search Engine Marketing study shows that content is gaining ground as a ranking factor on Google, while backlinks are relegated to the back seat. The study, just released by Searchmetrics, measured the top 20 search results for 10,000 of the...

As marketers prepared for Black Friday 2016, they wondered what would be the best approach to take for paid search marketing. Would PPC text ads be the correct choice to show the millions of shoppers who would be buying televisions, kitchen...

In most popular Sci-fi movies and TV shows, the computers of the future have a distinct characteristic: they have voices. In the future, it’s understood that computers will have the ability to speak back to users, if only to activate warp drive. But...

Content marketing and PPC may seem at odds: the former aids coveted organic search ranking, often with less insight regarding ROI, while the latter offers better guarantees on returns, and with less time spent developing content.

It’s no secret that Black Friday is a huge opportunity for retailers everywhere, but that doesn’t mean meticulous data analysis isn’t necessary to ensure the desired results. Take a moment to learn three ways the famous (or infamous) shopping day...