Search engine optimization is the art of making your website seem "more important" than the thousands of others that exist on the Internet today. The goal is to have your website listed higher up in the search engine results pages (SERP) than other...

As a small business owner, you surely know by now that social media must be included in any good business plan these days. But what, really, is social media and what does it mean for your business? The simple answer is that social media is a...

Social media most people know that you can use it to keep tabs of your friends and family while sharing the things that are going on in your life. Others even know that you can use it to promote your business. But very few understand exactly how ...

When it comes to getting sales, business owners and marketing professionals alike will tell you that there is no more important aspect than getting your business noticed locally. In the past, this meant that you needed to take out expensive...

When it comes to Internet advertising, the main focus is to create a compelling website for a target audience and then drive traffic to it. Digital marketing agencies do this using a number of different techniques, collectively known as SEO, or...

Companies that want to get ahead in today's tough economic environment recognize the importance of Internet marketing. Today's bustling marketplace demands a broad and encompassing approach to reach every nook and cranny of their consumer base. Not...

Everybody who is anybody knows that SEO stands for search engine optimization. Some even know that the term refers to the process of helping a website get more visibility on the Internet. But what does any of that really mean?

If you are a website...

When you're trying to sell something, lead generation is the name of the game. The more individuals you can contact about your products or services, the better chances you have of making a sale. However, global SEO practices won't help you if you...

One of the hottest methods for drawing lots of traffic to your website is great content. Those who have been in the business of Internet marketing have long known the benefits of quality content when it comes to helping their clients find their way...

For small businesses, local advertising is the key to success. You need to engage the customers in your own backyard in order to land the sales you need to be successful, but traditional SEO techniques tend to take a more global approach. So, how do...