Social Media Marketing

Is your business taking advantage of social media marketing? Are you using the free tools available to you online to become a part of this new marketing sensation?

Softline Solutions is officially launching a series of webinars that will cover...

October 17, 2009

Can Social Media Hurt Your Career?

CNN has an interesting article written by Rachel Zupek from Careerbuilder.com talking about Social Media and its effects on getting a job in todays search centric society.

So can social media really hurt your prospects of landing a job? I think it...

August 24, 2009

R.H. Donnelley - An Open Letter to the CEO - Yellow Pages End Game

An open letter to Mr. David Swanson

"It's business as usual at R.H. Donnelley today and it will be (in the future.)" David Swanson, CEO

No it's not David and you should have listened to us over the past few years. Your statements do not sit well...

June 25, 2009

Small Businees can Beat the Recession with Local Online Marketing

Small Businesses Can Beat the Recession and Thrive With the New ePowerPackage

April 08, 2009

Softline Solutions launches ePowerPackage.com - Small Business Marketing Services is a Go!

In response to great interest in our ePowerPackage service that we created specifically for small and local business owners we have launched our new ePowerPackage website. This service is specifically geared to help small business in their local...

April 07, 2009

Search Engine Demographics - Why it matters to your business

Its commonplace in today's internet age to for people to assume that all search engines, portals and internet directories essentially all do the same thing. While all of these services are designed to gather and present information to the end user...

March 12, 2009

Benefits of Social Media Marketing

Mashable.com's Adam Ostrow has a great article about the benefits of Social Media Marketing and makes a great case as to why companies and organizations need to take advantage of this unique online marketing service now more than ever. Softline...

December 29, 2008

An Open Invitation to All Small Business Owners (can your customers find you online?)

Recently I conducted a telephone survey of 200 local business owners in and around Seattle, WA. I compiled a list of electricians and then Googled them to see if they had any ranking in OneBox. For example: "Electrician Kirkland, WA" and if they...

December 16, 2008

Why Online Marketing Matters to Small Business

We have alot of experience working with medium and large business on their online marketing initiatives. Whether there looking for Search Engine Optimization, Paid Search Management, or any of our other services it generally a smooth process as they...

December 02, 2008

Looked in the Yellow Pages lately? Neither have your Customers!

For years, no decades the de facto advertising standard for small business was the Yellow Pages. If you weren't listed then how would anyone find you? While the Yellow Pages still maintains a huge directory of listings you should ask yourself if...

September 26, 2008