PPC managers, or pay-per-click managers, have seemingly-endless to-do lists. If you are one of these managers and are relatively new to the PPC game, do not panic. There are plenty of tips and tricks for keeping your work life manageable so you get...

Google Shopping Carts Vs. PayPal Online shopping has become a mainstay for many people, making it necessary for e-commerce sites and similar online operations to create simple, hassle-free checkout processes. Google shopping carts are among the many...

Programmatic ad buying refers to the “algorithmic purchase and sale of ad space in real time.” Software automates the buying process and subsequently the placement and optimization of assorted media through a bidding system. If you are in the...

Promote website content easily and effectively by taking full advantage of everything social media has to offer. Your Facebook, Twitter, Instagram, and other social media platforms provide the opportunity to reach hundreds, thousands, or tens of...

Plenty of advertising agencies promise the galaxy to potential clients, making it important to remember that not all agencies are worth the time and effort. Help yourself find the ad agency of your business dreams by knowing what to look for, and...

Since the social media juggernaut has shown no signs of leaving the marketing pantheon, learning how to successfully advertise on Facebook is one of the best things you can do to increase brand awareness and drive conversions. If you are new to...

Wordstream is a popular keyword management tool promising to go beyond standard keyword research. It is designed to provide you with several thousand keywords in a way that is easy to understand and take advantage of. So what are the pros and cons...

Disruptive advertising is a type of business model that has taken on a life of its own. It provides a way to stand out from your competition by providing consumers with the unexpected instead of the usual cookie-cutter ads. “Disruptive” companies...

Conversion optimization is defined as a process used by those behind websites, landing pages, and forums to encourage customers into taking specific actions, such as referring a friend, registering for a weekly newsletter, or clicking that...