E-commerce marketing is a necessary part of any online business that sells products, no matter what kind, to grab the attention of search engines and target audiences. If you recently got your e-commerce site up and cannot wait to share your wares...

Pay per click advertising has been a cornerstone of online marketing for nearly two decades now, and yet, for the average business owner or company, it’s still shrouded with as much mystery as folklore and urban legends.

If your AdWords campaigns are working like they’re supposed to, you’ll significantly increase web traffic. If they’re not, your money will be wasted. How do you get your PPC campaigns working for you and not against you? Pay attention to your...

Coming up with new and fantastic ideas for website promotion may seem like a daunting task, but it doesn’t have to be. With a little research and some creativity, you can promote your new or existing website in exciting ways with the following...

Help your PPC campaign this holiday season with a few key optimization and advertising tips that will help you count more coinage come January. The holidays provide the perfect excuse to revamp your current campaign and get the most out of it as...

Search engine marketing research is a heck of a lot easier when you have the right tools at your disposal. Help yourself and your team get more from your research by using any (or many) of the following awesome tools:

A PPC audit is a necessity for any PPC campaign. Such campaigns require near-constant reviews, adjustments, and optimizations to remain successful, as you do not want to put money into advertising efforts that are not doing their very best for your...

The best ad agency websites not only offer a wide variety of marketing services, they function as learning tools. Such websites provide numerous marketing strategies if you know where to look, and subsequently serve as wonderful inspiration for your...

If your Los Angeles-based brand is the new kid in town and you want to optimize, well, everything to put your website on the first page of Google, drive traffic, promote conversions, and enjoy that coveted revenue stream, it helps to go local. A...