If you've been advertising on the internet for any length of time, you've heard about SEO - Search Engine Optimization. What you may not know, though, is what SEO really means - especially for you. And not knowing could be the difference between...

It might be easy to shrug off the importance of Google Plus for your website's SEO results. If you do, though, you will be making a mistake that could really cost you in the long run. They way Google Plus works, it can be the quickest, easiest way...

Google AdWords has long been touted as one of the most cost effective ways to get the word out about your business. The idea is that your company is advertised to people who are looking for specific keywords in little boxes on any website that...

Working with all the elements available today for getting your business noticed online can be confusing. It is especially confusing if you leave something out. With all the variety of social media outlets now that can be easier than you think. You...

Everyone knows that when it comes to searching the Internet that Google is king, right? Well, 70% of the world's Internet consuming population would agree with you. However, Google isn't the only player in the search engine game. Believe it or not,...

When Google released its new Pigeon algorithm in July, 2014, some things changed with localized SEO. More weight was given to directory listings and review sites than allotted before. Based on this change, it has become more important than ever...

For businesses that are starting to realize the importance of local SEO for the growth of their businesses, one of the most important elements for a successful local SEO campaign is Google Places for Business. By simply claiming and completing a...

Local SEO is the process whereby a business makes themselves more visible to local customers on the Internet. Many people make the mistake of thinking that local SEO is just a way to manipulate the system and get your site higher up in the search...

When it comes to marketing techniques, Local SEO is one that has been steadily increasing in popularity over the past few years. While the reasons for this are numerous, the main driver behind its growth is the growth in the use of smartphone and...

There are so many things that businesses and marketing experts can do to increase the visibility of a website on the Internet it's hard to decide which ones to pursue and which ones aren't worth the effort. However, one of the elements that can...