Not sure yet about putting SEO - local or otherwise - to work for your business? Heard about it but don't really know what it is or what it does? Hopefully in the next few paragraphs, you'll have a better idea of what Search Engine Optimization is...

When Google released its new Pigeon algorithm in July, 2014, some things changed with localized SEO. More weight was given to directory listings and review sites than allotted before. Based on this change, it has become more important than ever...