SEO refers to the process of optimizing a website for superior visibility on the Internet. The process of SEO, when conducted properly, is much like building a building that will still be standing 100 years from now. The idea is that the SEO...

When it comes to local SEO, most companies focus on optimizing their websites, adding listings to local business directories, creating quality back links, etc. However, there was a case study done regarding the effectiveness of optimizing Google...

While most end users are very aware of the benefits of conducting global searches, more and more are becoming aware of the increased value of conducting local searches. Because the focus of users is shifting from global searches to local ones,...

Using Bing Maps as part of your Internet marketing plan is a good way to get your name out there. It should not be a surprise anymore that a business person needs to use every tool available to be visible to potential customers. Bing Maps is just...

In order to create a truly standout dental website, there are a few things you can do to make your site more attractive to new patients as well as design elements to include to help your local search engine rankings. These include:

1. Create a page...

By this time, nearly every business owner has learned at least something about Search Engine Optimization, or SEO. If you haven't, it's time to put your research hat on and get informed. Because the days of not using SEO to benefit your business...

Consumer reviews were once thought to be a novelty idea, allowing consumers the ability to express an opinion about a product or service. However, what was once a novelty is now a strong predictor as to whether or not something sells. As a matter of...

Webmasters know that the only way you can successfully gain more market share and increase your revenues, especially for small businesses who have a local, physical presence, is to have your company's website listed at the top of a search engine...

SEO, or search engine optimization, is the process whereby influencing the visibility of a website in search engine results. The practice of SEO allows owners of websites to position their site higher up on the search results list and appear more...

Social media - two words that can strike terror into the hearts of some small business owners. If you have been in business for more than a decade, you probably grew your business in much different ways prior to the advent of social media. Your...