Building a small business from the ground up is a bit more complicated today than it was a decade ago. Then, it was mostly a matter of good placement in the Yellow Pages, maybe a larger sized ad as well as a listing, and if you were really motivated...

There is not much doubt that today's small business owner must be up on social media to get ahead. With approximately 50% of American's using smartphones now and the number increasing by about 7% every year, anyone who leaves social media out of...

The Internet has exponentially grown since its breakout period in the mid '90s, and despite how advanced and social it is currently, this is only the tip of the iceberg. For businesspeople attempting to compete in an already competitive marketplace,...

In today's fast paced business world, standing out from the throng is necessary in order to succeed. The number one way to do this is through digital marketing and establishing an online presence. Softline Solutions is Southern California's premier...

As any small business owner will tell you, most companies do the majority of their business with local clients and customers. For example, if you are in the roofing industry, there is little incentive for a customer who needs to have his or her roof...

For small business owners wanting to improve their digital presence, search engine optimization is an excellent way to attract new customers and clients. The main advantage of using local SEO is that it helps a company's website rank higher in...

Competing for a good page ranking is a majorly difficult thing and is seldom straightforward or easy. And the wider you spread your net the more competitive it gets.

Let us consider the case of a used car sales site. Should you type Used cars into a...

Just in case you hadn't noticed maps and navigation by means of electronic media has become a major business. The first major step in this revolution resulted from the satellite navigation system developed initially for the US military and enabling...

The internet is vibrant and active, constantly changing and offering new challenges and opportunities for those capable and swift to take advantage. Think of each trend as a surfer regards a breaker. If he can catch the wave he can ride it all the...

There are few marketing techniques as affordable and effective as SEO. SEO stands for Search Engine Optimization, and it can be a powerful tool for any online business. SEO is not a good tool for sales, per se, but it can do wonders to get people to...