Search engine marketing research is a heck of a lot easier when you have the right tools at your disposal. Help yourself and your team get more from your research by using any (or many) of the following awesome tools:

PPC managers, or pay-per-click managers, have seemingly-endless to-do lists. If you are one of these managers and are relatively new to the PPC game, do not panic. There are plenty of tips and tricks for keeping your work life manageable so you get...

Google Shopping Carts Vs. PayPal Online shopping has become a mainstay for many people, making it necessary for e-commerce sites and similar online operations to create simple, hassle-free checkout processes. Google shopping carts are among the many...

Programmatic ad buying refers to the “algorithmic purchase and sale of ad space in real time.” Software automates the buying process and subsequently the placement and optimization of assorted media through a bidding system. If you are in the...

Plenty of advertising agencies promise the galaxy to potential clients, making it important to remember that not all agencies are worth the time and effort. Help yourself find the ad agency of your business dreams by knowing what to look for, and...

For small businesses, local advertising is the key to success. You need to engage the customers in your own backyard in order to land the sales you need to be successful, but traditional SEO techniques tend to take a more global approach. So, how do...

While you may have heard of Google+, odds are you don't know much about it. However, when it comes to social media, Google+ is rapidly becoming a force to be reckoned with, at least in the late teens, early twenties crowd. This means that if you are...

If you post something on Facebook and nobody reads it, does it actually exist? It's an age old question that many business owners ask as they toil away at their social media advertising campaigns. Just having a Facebook, Twitter or LinkedIn account...

Google AdWords has long been touted as one of the most cost effective ways to get the word out about your business. The idea is that your company is advertised to people who are looking for specific keywords in little boxes on any website that...