There is not much doubt that today's small business owner must be up on social media to get ahead. With approximately 50% of American's using smartphones now and the number increasing by about 7% every year, anyone who leaves social media out of...

The Internet has exponentially grown since its breakout period in the mid '90s, and despite how advanced and social it is currently, this is only the tip of the iceberg. For businesspeople attempting to compete in an already competitive marketplace,...

When it comes to generating excellent leads for your business, you have to take advantage of social media. Generating leads simply doesn't work in the old school way any more. The days of printing circulars or advertising in the Yellow Pages are...

In today's fast paced business world, standing out from the throng is necessary in order to succeed. The number one way to do this is through digital marketing and establishing an online presence. Softline Solutions is Southern California's premier...

For small business owners wanting to improve their digital presence, search engine optimization is an excellent way to attract new customers and clients. The main advantage of using local SEO is that it helps a company's website rank higher in...

Chances are that unless you've been in a cave for the last seven years, you are aware of social media is becoming an important outreach tool for most small business these days. You may not yet realize how to do it right, though. If you're going...

Facebook, that social media phenomenon turns 10 years old in February 2014. It has over 125,000,000,000 members (ONE AND A QUARTER BILLION). That on its own is an incredible number of people, about the population of China and more than the...

Mashable.com's Adam Ostrow has a great article about the benefits of Social Media Marketing and makes a great case as to why companies and organizations need to take advantage of this unique online marketing service now more than ever. Softline...