As a small business owner, you surely know by now that social media must be included in any good business plan these days. But what, really, is social media and what does it mean for your business? The simple answer is that social media is a...

Local search engine optimization (SEO) is a bit of a tricky endeavor. It's far different from the global SEO stuff people have been doing for years and it requires you to understand how different elements work together in order to create a cohesive...

There is not much doubt that today's small business owner must be up on social media to get ahead. With approximately 50% of American's using smartphones now and the number increasing by about 7% every year, anyone who leaves social media out of...

SEO tactics use to be about consumer behavior manipulation. Not anymore. Google has created an environment that won't tolerate manipulative SEO tricks and will punish websites that participate in such activities. They want users to be able to trust...

In today's digital environment, small businesses know that if they are going to compete with the big boys of business, they have to have an online presence. Small business owners across the globe have created websites, some professionally, others on...

The main purpose of a social media account for a small business is to give your business a face and a voice. People love interacting with the people and companies they patronize. And this isn't a phenomenon that is reserved for celebrities and large...

Social media - two words that can strike terror into the hearts of some small business owners. If you have been in business for more than a decade, you probably grew your business in much different ways prior to the advent of social media. Your...

The Importance of Social Media in Local SEO

Let's face it. No matter how you feel about the emergence of social media, odds are that you have at least one social media account. Many people have more than one. This makes social media one of the most...

It's hard to imagine that there are any businesses that haven't begun to realize the importance of social media in their overall marketing strategy. However, if you are one of the holdouts, now might be the time to reconsider your position. Here are...

When it comes to social media for your business, you have already set up a multitude of profiles. You probably have several profiles already set up and working making you feel like you've done a bang up job on establishing your company's voice in...