Getting ready to take on an existing AdWords account and want to make sure it's successful? A thorough initial audit is essential in helping you do the job right, as it allows you to review what the account owner has done so far and why the account...

Google AdWords has long been touted as one of the most cost effective ways to get the word out about your business. The idea is that your company is advertised to people who are looking for specific keywords in little boxes on any website that...

A great addition to your campaign to be more visible to more people for your business is to build a PPC , or Pay Per Click, campaign for Google AdWords. If you've wanted to understand more about those AdWord listings on Google searches, now is a...

If you've been looking at Search Engine Optimization, or SEO, and wondering what else you can do to generate more traffic for your website, you might want to think about trying Pay Per Click advertising. There are good points and bad points for Pay...

Search Engine Optimization, or SEO, has many varied layers to it. Many people might think that it is limited to content and keywords - that those elements are all that are involved in getting to the top of the rankings for search engine results....

Have you noticed anything peculiar about your search engine results page (SERP) on Google lately? If you haven’t, don’t worry; serendipity has a strange sense of humor, and after reading this you probably won’t be able to un-see Google’s latest...

SEO is certainly the lifeblood of website searches and results and can make or break a business from a web perspective. Some of the ways to get higher rankings with SEO is to use in conjunction with Google AdWords or Google Maps or Bing Maps, to...