October 09, 2017
As a small business, you might have been hesitant to go the pay-per-click route because of the cost. However, PPC remains one of the most effective ways to get your business, whatever its size or scope, in front of your target audience. If you are...
August 13, 2017
A/B testing in the marketing world is a way to measure the effectiveness of digital campaigns, such as two versions of the same landing or web page, banner ad, or email. It is a type of analytics that provides a slew of benefits designed to attract...
July 28, 2017
PPC management companies are enjoying more success than ever thanks to the effectiveness of per-per-click advertising. Their top strategies for 2017 center around machine learning and conversion tracking, among other tactics that provide clients...
July 14, 2017
Many website owners have heard about it, but few actually understand what it means to be a Google AdWords partner. In addition to a variety of benefits a Google partner offers, certainly their ability to run analytics on marketing campaigns...
July 07, 2017
If your marketing campaign doesn’t include analytics, anything you do to improve conversion rate is likely going to fail. An incredible 97% of marketers don’t spend the time or money required to analyze whether or not their efforts are producing a...
June 30, 2017
Planning your back-to-school ad campaign now might seem strange since school just got out; however, searches for school supplies and related products begin in July. It is therefore a super-great idea to manage adwords accordingly and determine how...
June 23, 2017
Pay per click advertising is one of the best ways to get your site noticed so you can enjoy the near-instantaneous search engine results you crave. Whether your company is small in nature, a start-up, or has been in business for years, here's why...
June 20, 2017
Google AdWords is a tool that all digital marketers are familiar with. Whether managed in-house or by PPC companies, any sophisticated digital marketing strategy incorporates an AdWords campaign. Although it can take some continuing education,...
June 12, 2017
Just because your business is on the smaller side does not mean you cannot reap the benefits a of a pay-per-click (PPC) campaign. Use the following tips advertising agencies tout as ideal for small businesses looking to increase their presence on...
May 26, 2017
