The worldwide web has become such a transformative tool that it is difficult for most of us to remember what it was like before the advent of this technology. Those companies that seek to be high performing must adapt web-based marketing strategies....

Search engine optimization is one of the many tools used by marketing professionals to raise the profile of companies. There is a great deal of noise, buzz, and confusion endlessly circulating in the public sphere. Under such conditions it is very...

Online marketing is one of the most effective means of promoting and getting publicity for your product or service. The explosion of the worldwide web has opened the medium up to everyone who has a PC and access to the Internet. This has created a...

Writing high quality, engaging blog posts for your website is a great way to build your brand, improve your search engine rankings, and get recognized. However, we encounter small businesses on a regular basis that are under utilizing their blog and...

Guest posting has long been recognized as a great way to build your brand and create quality links, which can improve your search engine rankings. This is something that webmasters and SEO companies have known and utilized for years. However, guest...

Social networking websites have a lot of potential. Even as an SEO company, social media marketing still takes the forefront in a lot of our online marketing campaigns. When you are using social networking websites, it's important to follow some...

When it comes to online marketing, it can seem like there are dozens of directions that you could take your website. There are all of these fancy words like SEO, PPC and SMM that are just thrown about casually by marketing companies. If you're not...

With the launch of Google Penguin and Panda, it is expected that competition in the world of search engine optimization is going to be advanced with quality being at the forefront, not quantity. People around the world continually go to the Internet...

Just like everything else, it is important to stay on top of the latest trends to make your business successful. When it comes to pay per click campaigns, several trends should not be ignore, to ensure that your business stays at the top. Whether or...

As a website and business owner, you already understand the importance of search engine optimization and how to keep on top of all the latest trends to make sure that your website stays at the top page of the major search engines. In 2012, many...