Online marketing is a great way to connect with old customers as well as bring in new customers. One of the most effective ways that some companies use online marketing is to connect with those people who live or work in their own geographical area....

Mobile marketing is quickly becoming the next big thing in marketing. Because mobile marketing is still relatively new to the world, there is a lot of confusion about what it is, how it works, and how to start a mobile marketing campaign into...

There are many ways to get a piece of the action that is the multimillion dollar a day market of the world wide web.

Firstly one can try by creating a web page; add some Ecommerce components to it, include some keywords and put it out there in the...

One's horizons are restricted, often by what one can see in line of site and even more by how far one can easily travel. The advent of the rail and consequently the motor car has greatly enlarged a human's...

The Search engines are not standing still. Much as we would like them to tell us all what they do and how they assess and rate websites they are not going to. As a result there is no stability in page rankings: Your website might rank high one week...

There is an old saying in online marketing: Content is king. That was true then and it is true today. Nothing is more important than the content that you put out there for people to see. Your content explains what people want and need to know about...

We couldnt have said this better, so we didnt:-) Our friends at SEOMoz and Rand Fishkin have a great whiteboard video that explains it to the T!

A common issue We have noticed here at Softline Solutions with the Google results are the number of Yelp results a Google search can return for a local type of keyword phrase.

Friday’s update to the Google search engine results algorithm was a subtle, but impactful alteration of the SEO world. While most people were going about business-as-usual, however, Softline Solutions’ SEO manager, Anatoly, is known to have been...

Online firms use search engine optimization methods to boost the rankings of client websites. Getting the customer to the client website requires a level of skill and expertise not possessed by any old person. If you want to ensure that you get the...