If you are new to the world of Google Adwords, you are hardly alone. While this marketing option has been around for some time, there are new crops of users every day. Make the most of your marketing efforts with these tips from Google Adwords experts to save yourself money, time, and anxiety:
Put The Time In
There is no point in creating a Google Adwords campaign if you are not going to put in the time. PPC experts recommend spending as much as three to five hours per week, specifically over the course of one day, to engage in a deep review that includes going over and making any changes to keywords, landing pages, ads, and bids. You will also need to spend about 15 minutes per day to essentially “check in” and ensure everything is going the way you want.
Maintain A High Click-Through Rate
Do your best to maintain a high click-through rate (CTR). Why? Because the higher your CTR, the higher up you will be in regards to low-bid ad placement. This means you get a lot more good stuff for your money. One of the most effective ways to do this is through highly-targeted ads for each keyword. If a long-tail keyword on your list is “experience gifts for weddings,” for example, include all of these words in the entire ad text, which absolutely includes the headline. Yes, this is not exactly fun to set up, especially if your keyword list is several pages long, but the result is worth the effort.
Marketing your brand as unique and superior to the competition means coming up with new and innovative ideas that make your products or services stand out. Coming up with a truly irresistible offer requires doing more than a little research so you are taped into what your target market really needs. Ask for feedback from your customers whenever you can, so you can fine-tune your marketing strategy. The more research you do, the more likely you are to grab and hold your customers’ attention.
Stick To A Tight Schedule
Get more from your small marketing budget by adhering to a tight, steadfast schedule. Instead of scheduling ads to run all the darn time, Google Adwords experts recommend promoting those ads during peak or prime hours to help you take over the search queries for your product or service in the area. Forget “branding” campaigns and maximize what you’ve got to see a greater return on investment.
Keep a Weather Eye on the Competition
Another important component of successful Google Adword campaigning is staying abreast of the competition. Learning which keywords your biggest competitors are using, as well as what worked for them and what didn’t is key so you do not repeat the same mistakes and waste money. Keyword Spy is the perfect tool to help you with this.
Keep these tips in mind, and see if you don’t get more from Adwords. Contact Softline Solutions for a complimentary AdWords review.