When considering if social media plays a role with Search Engine Optimization, or SEO, you need to think about how your brand is appearing on the various social media channels like Facebook, Twitter, YouTube, Google+ and so on. It used to be that...

There are some conflicting signals coming from search engines like Google and Bing regarding the place that social media has in their search results. Everything from "yes, it plays a part" to "no, it doesn't have a role" has been heard over the last...

When we talk about social media and SEO, we are talking about two things that are pretty intricately woven together. How you do with social media can have a direct and heavy impact on your search rankings with just about any of the major search...

When it comes to advertising strategies, many small business owners understand that YouTube provides a wealth of opportunity. However, most are stumped as to what it takes to create a successful video marketing campaign. YouTube is, by far, the most...

It might be easy to shrug off the importance of Google Plus for your website SEO results. If you do, though, you will be making a mistake that could really cost you in the long run. They way Google Plus works, it can be the quickest, easiest way to...

There is not much doubt that today's small business owner must be up on social media to get ahead. With approximately 50% of American's using smartphones now and the number increasing by about 7% every year, anyone who leaves social media out of...

Are you looking for a new way to capture the attention of potential new customers using social media? If so, Instagram might have the answer for you.

Everyone knows that a picture is worth a thousand words, but did you know that a video is worth a...

It's hard to imagine that there are any businesses that haven't begun to realize the importance of social media in their overall marketing strategy. However, if you are one of the holdouts, now might be the time to reconsider your position. Here are...

Are you ready to ready to take your small business to the next level? If the answer is yes, then it's time to truly master the art of social media. Here are seven things you can do to boost your social media marketing and bring in new customers.

Why...

As a small business owner, you surely know by now that social media must be included in any good business plan these days. But what, really, is social media and what does it mean for your business? The simple answer is that social media is a...