While most end users are very aware of the benefits of conducting global searches, more and more are becoming aware of the increased value of conducting local searches. Because the focus of users is shifting from global searches to local ones,...

When it comes to your small business, one of the biggest concerns you have is getting your business seen. On the Internet, this can be a tall order. However, it is possible. What's even better is that it is fairly easy to do so. Local SEO efforts...

In today's digital environment, small businesses know that if they are going to compete with the big boys of business, they have to have an online presence. Small business owners across the globe have created websites, some professionally, others on...

Webmasters know that the only way you can successfully gain more market share and increase your revenues, especially if you don't have a traditional brick and mortar business establishment is to have your company's website listed at the top of a...

If you're lucky, your business has multiple mentions across the Internet. Odds are, these mentions really didn't require any effort on your part. And while this is a good thing for exposure, it's a bad thing when you consider most of the information...

Of course you know the importance of a solid social media marketing strategy when it comes to advertising your business. And while mastering Facebook is a fairly simple process, learning how to maximize Twitter for your marketing needs can be a bit...

By this time, nearly every business owner has learned at least something about Search Engine Optimization, or SEO. If you haven't, it's time to put your research hat on and get informed. Because the days of not using SEO to benefit your business...

When it comes to boosting the visibility of your website, you've probably heard that SEO, or search engine optimization, is the way to go. And it's true that SEO can do a lot for your website, as long as you understand how to do it properly.

The...

The Importance of Social Media in Local SEO

Let's face it. No matter how you feel about the emergence of social media, odds are that you have at least one social media account. Many people have more than one. This makes social media one of the most...

When it comes to marketing your business, if you depend on having customers walk into your establishment to make a purchase, you need to have a solid local SEO strategy in place. Local SEO is designed to make your business more visible to customers...