Every sales individual knows that the key to closing sales is finding qualified leads. In the past, the key to landing more sales was to simply let more people know about the products you were selling. The more individuals you could contact about...

By this time, nearly every business owner has learned at least something about Search Engine Optimization, or SEO. If you haven't, it's time to put your research hat on and get informed. Because the days of not using SEO to benefit your business...

Heres a great article by Amberly Dressler highlighting shopping preference online.  Recently, comScore and UPS released the findings of its third annual UPS Pulse of the Online Shopper Study. Overwhelmingly, the results showed that customers have...

The Search engines are not standing still. Much as we would like them to tell us all what they do and how they assess and rate websites they are not going to. As a result there is no stability in page rankings: Your website might rank high one week...

We couldnt have said this better, so we didnt:-) Our friends at SEOMoz and Rand Fishkin have a great whiteboard video that explains it to the T!

A common issue We have noticed here at Softline Solutions with the Google results are the number of Yelp results a Google search can return for a local type of keyword phrase.

Friday’s update to the Google search engine results algorithm was a subtle, but impactful alteration of the SEO world. While most people were going about business-as-usual, however, Softline Solutions’ SEO manager, Anatoly, is known to have been...

The worldwide web has become such a transformative tool that it is difficult for most of us to remember what it was like before the advent of this technology. Those companies that seek to be high performing must adapt web-based marketing strategies....

Guest posting has long been recognized as a great way to build your brand and create quality links, which can improve your search engine rankings. This is something that webmasters and SEO companies have known and utilized for years. However, guest...