It has been brought to our attention that a company called EDriven Concepts has been attempting to contact our clients by acting as a representative of Softline Solutions or its affiliated companies. We would like to confirm that any individuals who...

The most effective venues for marketing online are ever-shifting.  An experienced search engine optimization company knows the importance of staying informed about major changes on the Internet. In its prerelease to a limited group, Google Plus has...

Some of the biggest company/brand accounts on Google+ have now — finally, some might say — been removed.

The Google Plus pages for Mashable, Ford and Sesame Streetare all gone. Our own Search Engine Land page has also been removed. Mashable was, ...

This morning Google announced that its Call Metrics call-tracking capability is going to be generally available to all US and Canadian AdWords advertisers. Call Metrics is not to be confused with mobile Click to Call ads, though Call Metrics is...

Softline Solutions is a top Internet marketing company that increases website traffic for clients, which helps increase revenue.  The Internet provides many online marketing opportunities, and more are becoming available all the time.

Google offers...

If you’re marketing online with the help of a good search engine optimization company, that’s a good thing.  Important benefits come out of hiring an experienced SEO company. If you’ve done all that but you’re determined to put your marketing efforts...

Online marketing has opened the advertising floodgates.   Anyone, in spite of their connections or station in life, can get the kind of exposure for their business that owners of small, locally-owned companies formerly only dreamt about.

You can hire...

Being connected to the half a billion Facebook users free of cost is like a dream come true for savvy business owners with marketing on their minds. Don’t be fooled into thinking Facebook is a social connection primarily for teenagers. Facebook...

Online marketing involves a lot of behind-the-scenes strategy using keywords for search engine optimization (SEO) in the race to gain high ranking on the SERPs (search engine results pages). But the true foundational bedrock of a successful website...

Pay-per-click (PPC) advertising – also referred to as cost per click (CPC) advertising -- is the leading method for generating online commercial revenue. The way it works is that a website publisher earns payment whenever a visitor to their site...