The old saying your mother warned you about when you wanted to hook up with a hottie is also true of websites: Beauty is only skin deep. The kind of website you really want to marry your business to has more than visual appeal to humans. It also...

Posting a video on your website adds appeal for potential customers. And even more importantly, a video can significantly elevate a website’s ranking in search engines. Additionally, choosing the right name for the YouTube video posted on your...

Consumer word-of-mouth advertising now has a huge electronic megaphone, thanks to social media.  In rapidly increasing numbers, consumers are communicating their opinions about businesses

Softline Solutions sister company Guru Marketing Group launches its first video campaign on YouTube and other online channels

f anyone's in a position to write (or rewrite) the rules of advertising, it's Google, the company that was founded in 1998 and now has a market cap of $197 billion. Marketers may want to pay attention, then, as the search giant outlined three "laws...

Google adds review link option in places dashboard.

Wondering if it is important to be promoting your businessGoogle? Today not only are consumers using the internet to find what they need on their computers, but they are using their smart phones to find the services the need. In fact, since last...

Eric Schonfeld of Techcrunch has a great article about advertising in the US and how its increased significantly in the first half of this year. During the first half of 2010, online advertising revenues were up 11.3 percent to $12.3 billion,...

Picture yourself surfing in the Pacific Ocean. Your first step was to get into the water with your surfboard and paddle or kick your way far enough that you could catch a gnarly wave. But what if you could just start surfing without all that...