When it comes to generating excellent leads for your business, you have to take advantage of social media. Generating leads simply doesn't work in the old school way any more. The days of printing circulars or advertising in the Yellow Pages are...

Marketing for local businesses online is keep customers coming through the door. Every business has a different market, a different location and a different customer base. Your local business must tap into all three of these areas if you want to be...

In today's fast paced business world, standing out from the throng is necessary in order to succeed. The number one way to do this is through digital marketing and establishing an online presence. Softline Solutions is Southern California's premier...

Heres a great article by Amberly Dressler highlighting shopping preference online.  Recently, comScore and UPS released the findings of its third annual UPS Pulse of the Online Shopper Study. Overwhelmingly, the results showed that customers have...

As any small business owner will tell you, most companies do the majority of their business with local clients and customers. For example, if you are in the roofing industry, there is little incentive for a customer who needs to have his or her roof...

For small business owners wanting to improve their digital presence, search engine optimization is an excellent way to attract new customers and clients. The main advantage of using local SEO is that it helps a company's website rank higher in...

Chances are that unless you've been in a cave for the last seven years, you are aware of social media is becoming an important outreach tool for most small business these days. You may not yet realize how to do it right, though. If you're going...

When it comes to running a successful small business, being savvy in online marketing is an absolute must. Whether you're a brand new small business or simply looking to broaden your client base in the area, local search marketing should be a...