When it comes to local SEO, there is a large component that relates to social media. As a matter of fact, Google has started placing a lot of emphasis on businesses that have a large social media following. The monitor websites and see how much...

Local SEO is the process whereby a business makes themselves more visible to local customers on the Internet. Many people make the mistake of thinking that local SEO is just a way to manipulate the system and get your site higher up in the search...

When it comes to marketing techniques, Local SEO is one that has been steadily increasing in popularity over the past few years. While the reasons for this are numerous, the main driver behind its growth is the growth in the use of smartphone and...

There are so many things that businesses and marketing experts can do to increase the visibility of a website on the Internet it's hard to decide which ones to pursue and which ones aren't worth the effort. However, one of the elements that can...

SEO refers to the process of optimizing a website for superior visibility on the Internet. The process of SEO, when conducted properly, is much like building a building that will still be standing 100 years from now. The idea is that the SEO...

When it comes to local SEO, most companies focus on optimizing their websites, adding listings to local business directories, creating quality back links, etc. However, there was a case study done regarding the effectiveness of optimizing Google...

While most end users are very aware of the benefits of conducting global searches, more and more are becoming aware of the increased value of conducting local searches. Because the focus of users is shifting from global searches to local ones,...

Using Bing Maps as part of your Internet marketing plan is a good way to get your name out there. It should not be a surprise anymore that a business person needs to use every tool available to be visible to potential customers. Bing Maps is just...

Businesses of all shapes and sizes understand the importance that Google AdWords campaigns have in an effective marketing campaign. However, they are less versed in the ins and outs of managing a Google Adwords campaign that produce a solid return...

There are several ways to market yourself and/or your business using the Internet. Each path you take can lead to a different result, or the separate paths can lead in the same direction and support each other with a similar query. One of these...