A great addition to your campaign to be more visible to more people for your business is to build a PPC , or Pay Per Click, campaign for Google AdWords. If you've wanted to understand more about those AdWord listings on Google searches, now is a...

At this point, if you're not playing in the social media arena to promote your business locally, you are missing out on a huge opportunity to get a whole sector of the population coming in your door or visiting your site. Social media is here to...

Local SEO covers a fairly large range of information and steps to make sure you are getting the most from online searches that could help your business. Some additional posts have talked about cleaning up your profile page for Google-My-Business as...

You know that having a quality social media presence as a small business is important and while many websites tell you the ins and outs of how to have a better social media presence, few go into the details as to why it's important.

In years past, website owners have engaged in global SEO or search engine optimization practices in order to boost visibility on the Internet and drive traffic to their websites. However, in today's world, local searches rule, which means that your...

When it comes to getting sales, business owners and marketing professionals alike will tell you that there is no more important aspect than getting your business noticed locally. In the past, this meant that you needed to take out expensive...

Every sales individual knows that the key to closing sales is finding qualified leads. In the past, the key to landing more sales was to simply let more people know about the products you were selling. The more individuals you could contact about...

When considering if social media plays a role with Search Engine Optimization, or SEO, you need to think about how your brand is appearing on the various social media channels like Facebook, Twitter, YouTube, Google+ and so on. It used to be that...

There are some conflicting signals coming from search engines like Google and Bing regarding the place that social media has in their search results. Everything from "yes, it plays a part" to "no, it doesn't have a role" has been heard over the last...

If you've been looking at Search Engine Optimization, or SEO, and wondering what else you can do to generate more traffic for your website, you might want to think about trying Pay Per Click advertising. There are good points and bad points for Pay...