Start a Blog for Your Local Business

Starting a blog is one of the easiest ways you can start taking advantage of being found on the search engines. A blog about your business also helps you stay connected with your customers and it provides them valuable insight about your company....

November 13, 2009

R.H. Donnelley - An Open Letter to the CEO - Yellow Pages End Game

An open letter to Mr. David Swanson

"It's business as usual at R.H. Donnelley today and it will be (in the future.)" David Swanson, CEO

No it's not David and you should have listened to us over the past few years. Your statements do not sit well...

June 25, 2009

Small Businees can Beat the Recession with Local Online Marketing

Small Businesses Can Beat the Recession and Thrive With the New ePowerPackage

April 08, 2009

Softline Solutions launches ePowerPackage.com - Small Business Marketing Services is a Go!

In response to great interest in our ePowerPackage service that we created specifically for small and local business owners we have launched our new ePowerPackage website. This service is specifically geared to help small business in their local...

April 07, 2009

Search Engine Demographics - Why it matters to your business

Its commonplace in today's internet age to for people to assume that all search engines, portals and internet directories essentially all do the same thing. While all of these services are designed to gather and present information to the end user...

March 12, 2009

An Open Invitation to All Small Business Owners (can your customers find you online?)

Recently I conducted a telephone survey of 200 local business owners in and around Seattle, WA. I compiled a list of electricians and then Googled them to see if they had any ranking in OneBox. For example: "Electrician Kirkland, WA" and if they...

December 16, 2008

Why Online Marketing Matters to Small Business

We have alot of experience working with medium and large business on their online marketing initiatives. Whether there looking for Search Engine Optimization, Paid Search Management, or any of our other services it generally a smooth process as they...

December 02, 2008

Looked in the Yellow Pages lately? Neither have your Customers!

For years, no decades the de facto advertising standard for small business was the Yellow Pages. If you weren't listed then how would anyone find you? While the Yellow Pages still maintains a huge directory of listings you should ask yourself if...

September 26, 2008

Recession Proof Marketing - Look Online to Grow Your Business

Its happening everywhere. Stocks are on the decline, earnings reports are bad, people are being laid off and this is all in big business. So your thinking to yourself how can I possibly weather this economic storm if I'm a small or medium size...

August 07, 2008

Small Business Marketing - Local Search Engine Optimization

At Softline we work with allot of small and medium size business's so we are quite familiar with the fact that there audience may not be as geographically diverse as larger companies. In fact, a common question that comes up in our conversations...

May 12, 2008