Businesses of all shapes and sizes understand the importance that Google AdWords campaigns have in an effective marketing campaign. However, they are less versed in the ins and outs of managing a Google Adwords campaign that produce a solid return...

If you've been advertising on the internet for any length of time, you've heard about SEO - Search Engine Optimization. What you may not know, though, is what SEO really means - especially for you. And not knowing could be the difference between...

As a small business owner, you surely know by now that social media must be included in any good business plan these days. But what, really, is social media and what does it mean for your business? The simple answer is that social media is a...

Local search engine optimization (SEO) is a bit of a tricky endeavor. It's far different from the global SEO stuff people have been doing for years and it requires you to understand how different elements work together in order to create a cohesive...

There is not much doubt that today's small business owner must be up on social media to get ahead. With approximately 50% of American's using smartphones now and the number increasing by about 7% every year, anyone who leaves social media out of...

SEO tactics use to be about consumer behavior manipulation. Not anymore. Google has created an environment that won't tolerate manipulative SEO tricks and will punish websites that participate in such activities. They want users to be able to trust...

When it comes to one of the most affordable and powerful marketing tools on the Internet for small business, Google Adwords is usually located somewhere at the top of the list. This keyword driven PPC campaign allows small businesses the ability to...

Local SEO used to be as simple as just making sure that your company is represented in a few online business directories. However, it's getting a lot more complicated than that. One of the biggest things that companies can do to improve their local...

Companies of all shapes and sizes can use Google AdWords to help them increase their exposure and bring new customers to their doors. However, many small businesses aren't aware that AdWords is as effective and cost effective for them as it is for...