The automation component of programmatic ad buying makes purchasing what you want in real time easy. There is no need to rely on one or more members of your team to purchase ads from publishers directly or sweat over manual trading and insertions. This type of ad buying means you get what you want when you want it, which saves you considerable time best spent elsewhere. Real-time bidding also makes it possible for media buyers to spend more time on their actual job instead of dealing with ad purchases all the time.
This may be the most obvious reason to go the programmatic ad buying route; however, it is arguably the most significant. The ad buying option makes determining your target audience fast and easy, resulting in highly-specific ads that target exactly who you want in real time. The value of sending targeted ads to the right demographic at the right time is just plain fantastic, as it equals less money wasted on marketing campaigns, more impactful advertisements, more traffic to your website and social media pages, and more revenue.
More strategic ads also means you will reach your marketing goals that much faster, and what brand doesn’t want that? You will gain the high-quality leads you need and learn what works well and why so all future ad campaigns will be even more impactful. Trial-and-error ad campaigns may give you the information you want (eventually), but they also take a lot of time...and a lot of money. Programmatic ad buying eliminates these issues to give you better results without depleting the company bank account.