Everyone knows that a picture is worth a thousand words, but did you know that a video is worth a thousand pictures? Instagram has made it simple to add video into your social media presence without having to spend an arm and a leg. All you need is an Instagram account, the new hyperlapse app, and a staff member with a smart phone. But, what is a hyperlapse video and how can it help my business?
A hyperlapse video is a regular video that has been sped up in order to show a wealth of information in a short amount of time. Hyperlapse videos are perfect for grabbing the short span attention of your potential new customers. Here's how it works:
Grab a smart phone and start shooting video. Experts will tell you that the best videos are often those that are spontaneous and candid videos are always a hit on social media. However, you should also consider shooting a few scripted, informational videos as well. Next, upload the video into the hyperlapse video app and viola! You have a newly created hyperlapse video that is ready to be posted onto Instagram and pushed out to your other social media accounts.
Here are a few ideas to help get you started.
Hyperlapse Video Ideas
As mentioned previously, shoot some candid video and post it. The best way for potential new patients to get to see how your interacts with each other and other patients is to show them. There will be a lot of footage that you won't be able to use, but there is no doubt that there will be several gems that will be perfect.
Additionally, you can take a walk-through tour of your business in order to personalize it for your potential customers. Spend a moment introducing your new customers to individual staff members during your walk-through and don't forget to shoot key elements like high tech equipment that you might be using and specialty services. The idea of your walk-through is that it should serve as a brief, yet informative introduction of yourself and your business to the public at large. You want customers to not only understand what you offer in terms of products and services, but why you offer them. Demonstrate a real concern for the problems your customers face and offer them a viable solution.
Many customers avoid patronizing new businesses because they are afraid of the unknown. Shooting a few scenes can help them get a better understanding of what your business actually offers and how beneficial your products really can be.
Instagram marketing is a great way to take your social media marketing efforts to the next level while having a good time in the process. Instagram hyperlapse video provide you with a fun and easy way to give your business a face and a voice.